You may wonder, "How do we generate our scores?"
SSL Certificate for HTTPS
SSL stands for Secure Sockets Layer and is an open key framework that uses the RSA technique for encryption and verification through security testaments.
It builds up a safe association between the customer and the server through the protected convention HTTPS. It is an ideal decision for securing sensitive data, for example, client contact, or payment card details.
The open key framework uses two keys - public & private keys - which encode and decode the data individually.
Secure access to information is guaranteed with the help of terms and conditions issued by a Certificate Authority (CA), which is only directed to the particular area or server. The trading of information occurs after the endorsement check and consequently, goes through a SSL association secretly and safely. It is important that you understand how the SSL security component works.
SEO means "Search Engine Optimisation". It involves both enhancing the quality of the website and increasing the amount of site traffic through non-paid (otherwise called "natural" or “organic”) internet search results.
SEO is as much about the individuals that are searching, as it is about the websites themselves. It's tied in with understanding what your target audience is searching the web for, the appropriate content to what they are looking for and the words they're using to search for what they want and need (keywords). Gaining knowledge of this information will enable you to target the users who are searching the web specifically for your services.
As you may already realise, meeting people's expectation is one side of the SEO coin, and conveying it in a way that a website crawler can discover and comprehend it is the other side.
Social Media Accounts
Social Media Marketing is an amazing route for organisations of all sizes to achieve potential leads, prospects and clients. Your clients are currently communicating with brands through Social Media, and in case you're not engaging with your target audience through social media platforms like Facebook, Twitter, Instagram, Pinterest and more, you're passing up a great opportunity! Incredible promoting power via web-based networking can have an extremely positive impact on your business.